If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open. After all, the global beverage market is expected to reach upwards of $1.6 trillion in 2026, and the functional drinks submarket alone is estimated to top $216.7 billion by 2028.
Of course, with growth comes competition, and the beverage market is no exception. The field — and shelves — are crowded with options fermented, fizzy, and fruity. To set your beverage apart requires a comprehensive plan, and a dedicated team with decades of design and taste industry knowledge capable of turning that plan into reality.
That’s where Trackmind comes in. We’re unique in that we take a design-first approach to every stage of the branding process — from strategy to packaging to digital design. We’ll work with you to develop a strategy that makes sense for your product, fits in your budget, and is geared toward success.
Step One: Ideation and Brand Strategy
When we first start working together, we’ll need to establish a solid foundation on which to build and grow your brand. To do that, we’ll walk you through our proprietary ideation process, an in-depth exploration of the beverage and your brand, your competitors and your competitive advantage, and your short-, medium-, and long-term goals.
We’ll also help you brainstorm potential formula candidates, select ingredients and optimal flavor combinations that best align with your brand. At the end of this stage, together we will have constructed a 360-degree brand strategy customized to your brand and goals, and designed to reach and convert your target customer.
But things are just starting to percolate….
Step Two: Brand Identity Design
So, you’ve cracked the brand strategy code. Congratulations! That’s a major milestone.
Now it’s time to make your product look and feel as enticing and irresistible as it tastes. And considering that people are going to see your beverage before they drink it, this stage is crucial.
Our in-house beverage branding experts employ the science and artistry of logo, color, font and imagery design to capture your unique brand identity in visual form and communicate it to your target customers. They’re also up-to-date on the latest beverage brand trends, making sure your brand always feels innovative and fresh — never flat or stale.
What’s more, our team believes the true beauty of a brand is how it performs in the real world, so every design move we make is done to maximize your bottom line.
Step Three: Packaging Design
Catching lightning in a bottle requires one extraordinary bottle. Or can. Or pouch.
Luckily, whether your beverage is fizzy and fun, or functional and scientifically-inspired, our packaging design specialists know what it takes to make your container stand out.
Together we’ll develop packaging that fully embodies your drink’s unique brand identity and communicates all essential information, while at the same time carving out its own visual space in refrigerators and on shelves. And we’ll do this in a way that entices customers to buy.
Step Four: Website Design
You might have the world’s best beverage on your hands, but if you don’t have a place to sell it — no one’s going to know about it. That’s why the website design phase is so crucial, because it gets your beverage on the map.
Drawing from the comprehensive brand ideation and strategy work we did in step one, our website designers leverage your drink’s identity to build an immersive, mobile-friendly online experience that will attract customers, and keep them coming back for more. We convert the design to a fully-functional Shopify website, which will serve as a place where vendors can come to learn more about your brand and get in touch.
Step Five: Shopify Development
Once we’ve designed your Shopify website, it’s time to bring it to life. Our team of experienced developers will build your hassle-free and mobile-ready eCommerce site to meet your customers wherever they are, in whatever way they’re looking to buy.
The only thing more satisfying than your website’s user experience will be your beverage.
Next Steps
As you can see, at Trackmind, we do a lot. But we’ll also be the first to admit that as a design agency, we don’t do everything. What we can promise is that we’ll be with you every step of the way, making sure that every choice is strategically motivated and in the best interest of your beverage brand.
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