Make it or Break it: Why Your Startup’s Online Experience Matters

While startups can fail for many reasons, in many cases, they fail because they haven’t invested in optimizing their online user experience.

How To Find The Right VC For Your Startup

First things first: when should you start looking for a VC partner?
Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.

Usability Testing Beyond the Traditional Approach

To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing reveals what those experiences actually look like through behavioral observation. One of the purposes of […]

Sephora: Augmented Reality, Artificial Intelligence & Future of Beauty

Sephora is taking beauty to the next level via its in-depth use of advanced technology, including AR and AI.

Benefits of Choosing Strategic Partners for Digital Transformation

Digital transformation is a comprehensive term that encompasses everything from marketing to accounting processes and nearly everything in between.