Emerging Ideas
Beyond the Pill: 3 Trending Supplement Formats
New formats like stick packs, patches and melts have received increased market share as consumers facing pill fatigue look for alternatives.
Transforming CPG eCommerce with Machine Learning and AI
Explore the AI-driven revolution in CPG eCommerce, where machine learning streamlines inventory management and delivers personalized shopping experiences like never before.
5 Steps of Design Thinking Part 3: Ideate
As you enter the Ideate stage of the design thinking process, your team will have a chance to unleash their creativity and pivot from scientists to artists.
Top 3 Global Flavor Beverage Trends for 2023
Companies are making big waves in the beverage market with global flavors. Which global flavors are consumers most excited about and why?
How CPG Companies can Fight Inflation without Raising Prices
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
5 Steps of Design Thinking Part 2: Define
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.