Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry collaborating together to offer consumers new taste profiles, these collaborations are a powerful way for brands to generate buzz and sales.
In conversation with Theresa Turner, creative strategist at Trackmind, about how supplement brands can stand out from their competition.
By using storytelling to illustrate the benefits, applications, and impact of your technology, you can create a compelling narrative that captures the attention and imaginations of your audience.
Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.
Mindful design is design-thinking at its core, carried out from your value proposition into each little detail of the experience.
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.
If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open.
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a