The Biotech Revolution in Beauty
August 30, 2023
Biotechnology has the ability to affect change across all industries – from healthcare to food and agriculture to energy.
Design
5 Steps of Design Thinking Part 4: Prototyping
April 17, 2023
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get.
5 Steps of Design Thinking Part 2: Define
March 29, 2023
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.
Storytelling in Biotechnology: Why it matters
February 13, 2023
By using storytelling to illustrate the benefits, applications, and impact of your technology, you can create a compelling narrative that captures the attention and imaginations of your audience.
Sustainability, Minimalism and Inclusivity Reign Supreme in CPG
February 10, 2023
Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.
Mindful Digital Design Defined
January 24, 2023
Mindful design is design-thinking at its core, carried out from your value proposition into each little detail of the experience.
Designing Apps for Behavior Change
December 4, 2022
Creating meaningful behavior change requires creating a user experience that provides sufficient motivation, ability, and triggers.
Designing Beverage Packaging for Gen Z
May 27, 2022
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.
Your Logo is not Your Brand
April 1, 2021
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Top 5 Ways Startups Can Use Design to Gain Market Share
February 9, 2021
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.