Winter Feature Series: Steve Michaelsen
February 25, 2023
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
Startups
Summer Spotlight Series: Thereasa Black
June 30, 2022
For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar alcohols.
Thereasa walked us through her incredible story – from her start as a Naval Officer to the eventual founding of Bon Appesweet – and all the ups and downs she’s faced along the way. The interview below has been edited for brevity and clarity.
Top 5 Ways Startups Can Use Design to Gain Market Share
February 9, 2021
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
Why Great Design Is Critical for Startups
February 9, 2021
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions
March 14, 2019
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
Top 5 Best Practices in UX Design
March 6, 2019
Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the
Top 5 Ways Social Media Has Transformed Business
March 4, 2019
Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..