Let Color Differentiate Your Brand and Message

The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond childhood memory or the scent of a customer’s favorite flower, color […]

Top 5 ways startups can use design to gain market share

Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a […]

Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, […]