Creating a Startup Website that Makes Money
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
5 Business-Focused Reasons UX is Important for Your Ecommerce Site
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they’re easier and cheaper to fix. Addressing these issues..
7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy…
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Usability Testing Beyond the Traditional Approach
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing reveals what those experiences actually look like through behavioral observation. One of the purposes of […]
Let Color Differentiate Your Brand and Message
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond childhood memory or the scent of a customer’s favorite flower, color […]
Top 10 Design Tips for Designing a Successful eCommerce Site
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of the time consumers start right at the retailer’s website, instead of a search engine or […]
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t find your site attractive); however, beautiful aesthetics won’t make up for poor UX. A positive […]
Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
User Experience (UX) Design and Testing for Ecommerce Site Optimization
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..