Trackmind Solutions

Steps in Design Thinking, Part 3: Ideate

design thinking, design sprint, digital transformation, innovation, innovative, ideate, ideation

Up to this point in the Design Thinking process, your team has had to lean heavily into the scientific method to Empathize with the customer based on gathered data and Define the optimal problem statement. Now, as they enter the Ideate stage, the team will have a chance to unleash their creativity and pivot from […]

How to Assemble a Design Sprint Team

design sprint team, design sprint, innovation, design thinking

You’ve just decided to run a design sprint. At this point, your focus should be on building the perfect Design Sprint team. Assembling this team is easier said than done. After all, you need to establish a team that balances one another, while also bringing all the critical skills to the table. This requires finding […]

Trackmind’s Design Sprints-as-a-Service

design sprints, design sprint, customer experience, innovation, design, digital transformation

Enterprises in the digital age thrive on efficiency and a forward-looking perspective. Consumer affinities seem to shift with the slightest of breezes, meaning companies need to rely on the transformative power of linked data throughout an organization to maintain agility. However, meeting end-user expectations is another critical component of this notion, particularly in product design […]