Creating a Startup Website that Makes Money
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
How to develop a new product around an unknown concept
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
Make it or Break it: Why Your Startup’s Online Experience Matters
While startups can fail for many reasons, in many cases, they fail because they haven’t invested in optimizing their online user experience.
How To Find The Right VC For Your Startup
First things first: when should you start looking for a VC partner?
Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.
7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy…
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Most Popular UX Tools for Ecommerce in 2020
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools, noting their distinguishing features, to decide which ones fit best with your specific goals. Research […]
Let Color Differentiate Your Brand and Message
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond childhood memory or the scent of a customer’s favorite flower, color […]
Top 10 Design Tips for Designing a Successful eCommerce Site
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of the time consumers start right at the retailer’s website, instead of a search engine or […]
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t find your site attractive); however, beautiful aesthetics won’t make up for poor UX. A positive […]