Sustainability, Minimalism and Inclusivity Reign Supreme in CPG
Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.
Mindful Digital Design Defined
Mindful design is design-thinking at its core, carried out from your value proposition into each little detail of the experience.
Brands Seek to Shake Up Energy Drink Market
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks to a dedicated base of energy drink users, these users still represent less than half of all US consumers. Energy drink brands know that in order to continue their success and sustain sales for the future, they must continue to gain new customers.
Top Supplement Format Trends Among Consumers
Supplements are big business.
Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry
New and exciting companies are making big waves in the domestic beverage market – bringing global flavors to fresh and functional beverages.
5 Steps To Creating A Supplement Brand
The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic.
Top 5 Supplement Ingredient Trends in 2022
The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,…
The Rise of New and Innovative Probiotic Beverages
Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages that support digestive health.
How Supplement Companies Can Increase Repurchase Rates
How can supplement companies partner with practitioners to ensure patients adhere to their recommendations?
Three Ingredients Shaping the Functional Beverage Industry
The growth of the global beverage market can be attributed to consumer preference for healthier beverages and environmental concerns.