5 Steps of Design Thinking Part 5: Excellence in Test Design
It’s common for concept design teams to try to test too much at once or to be blind to the power of confirmation bias.
5 Steps of Design Thinking Part 4: Prototyping
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get.
How CPG Companies can Fight Inflation without Raising Prices
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
5 Steps of Design Thinking Part 2: Define
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.
From Idea to Launch — Four Product Development Secret Weapons
Scientists are looking at the connection between gut and mental health – studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
Industry Expert Series: Theresa Turner
In conversation with Theresa Turner, creative strategist at Trackmind, about how supplement brands can stand out from their competition.
Winter Feature Series: Steve Michaelsen
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
Industry Expert Series: Sam Jactel
Conversation with Sam Jactel, founder & CEO of Ayble Health, about gut health and how the healthcare industry is using technology for personalized healthcare solutions.
Industry Expert Series: Elan Sudberg (Part II)
Part II of our conversation with Elan Sudberg about product testing, transparency and how to build a trusted consumer base and winning brand.
Industry Expert Series: Elan Sudberg (Part I)
A conversation with Elan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant identity, potency, and purity testing to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries.