Steps in Design Thinking, Part 4: Create the Future with a Prototype

The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here. This is the time for your team to pivot from multiplying possibilities to eliminating impracticalities. For those with an engineering mindset, the Prototype stage is more exciting than the prior Ideate stage. This is where […]

Steps in Design Thinking, Part 2: Define

In the first part of this series, we examined techniques to better Empathize with the customer and see the world through their eyes. Time-starved and overwhelmed customers are likely to use new innovative solutions in ways founders never imagined or intended unless they faced the same constraints. From that mind space, your team begin to […]