Winter Feature Series: Steve Michaelsen
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
Summer Spotlight Series: Thereasa Black
For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar alcohols.
Thereasa walked us through her incredible story – from her start as a Naval Officer to the eventual founding of Bon Appesweet – and all the ups and downs she’s faced along the way. The interview below has been edited for brevity and clarity.
Top 5 Ways Startups Can Use Design to Gain Market Share
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
Why Great Design Is Critical for Startups
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
Why Great Design Is Critical for Startups
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win over new customers, according to research […]
Top 5 ways startups can use design to gain market share
Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a […]