Trackmind Solutions

Industry Expert Series: Elan Sudberg (Part I)

A conversation with Elan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant identity, potency, and purity testing to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries.

Fall Feature Series: Hector Saldivar

Hector Saldivar is the founder and owner of Tia Lupita® Foods, a better for you, healthy Mexican-inspired food brand that uses clean and simple ingredients in all their products. Tia Lupita® is also the first brand to introduce Nopales..

RTD Canned Cocktails Explode in Popularity

The era of hard seltzers is over. The latest craze to hit the beverage market? Canned Cocktails. Ready-to-drink (RTD) canned cocktails were the fastest-growing spirits category last year, with $1.6 billion in revenue.

Fall Feature Series: Kayla Castañeda

This month we sat down with Kayla Castañeda, Founder and CEO of Agua Bonita, a beverage company that makes healthy-for-you versions of agua frescas.

Kayla talked to us about the origins of Agua Bonita, her experience as a Latina founder, her dream celeb collaboration and her advice for fellow founders. The interview below has been edited for brevity and clarity.

Fall Feature Series: Wee Tuck Tan

As we move into fall, we’re launching a new series of interviews with business leaders in the food, beverage, supplement and biotech industries. This month we sat down with Wee Tuck Tan, owner of..

Summer Spotlight Series: Natalie Van Unen

Natalie walked us through her story, why she and her sister started One Health, the roadblocks and successes they’ve had along the way and what she is most looking forward to…

Brands Seek to Shake Up Energy Drink Market

The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks to a dedicated base of energy drink users, these users still represent less than half of all US consumers. Energy drink brands know that in order to continue their success and sustain sales for the future, they must continue to gain new customers.

Designing Beverage Packaging for Gen Z

Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.