Biotech Reimagined: Elevating Ferment's Brand & Positioning
Brand Strategy | Visual Identity | Website Design + Development
The Future Grown through Strategic Branding and Storytelling
By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.
A Company
Creation
Studio
The Ferment Co is a company creation studio for the next wave of synthetic biology product companies. Powered by Ginkgo Bioworks, the world’s most advanced platform for cell programming. Ferment matches visionary Founders — technical and non-technical alike — with world-class resources for building with biology. Ferment incubates, funds, and launches new companies that use programmed biology to shape the human future.
Allonnia
Allonnia is a bio-ingenuity company™ reimagining waste as a resource. They tap into nature’s smallest organisms, using biotechnology and engineering to create innovative, sustainable solutions for global waste challenges
Arcaea
Arcaea is revolutionizing the beauty industry by harnessing biology as a creative tool for self-expression. By growing sustainable ingredients via technologies like DNA sequencing and fermentation, they’re building a new, eco-friendly supply chain for high-performance beauty products.
Ayana Bio
Ayana Bio utilizes plant cell biotechnology to generate bioactive ingredients promoting health and wellness. Collaborating with global industry leaders, they deliver reliable and high-quality plant and fungal bioactives to various markets
BiomEdit
BiomEdit harnesses cutting-edge technology to discover and develop innovative probiotics and microbial medicines for animal health. Utilizing high-throughput sequencing and data analytics, they’re creating the next generation of antibiotic-free solutions for animal agriculture.
Website Design and Development.
Once the brand identity process was complete, we brought the entire brand story to life through the design and development of a custom Shopify website. As One Health was set to launch with a single product, we were able to use the home page to highlight the story, and help the customer better understand and use the product through in-depth science pages and recipe pages that show the customer how to use the product.
Storytelling + Launch Video Creation
Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way. We shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.
The team at Trackmind set the bar very high with our brand identity and website development, far exceeding our expectations. As a start-up, it’s hard to know who to trust to bring your brand to life, and it’s been a great experience through the entire journey; from the exemplary project management so we always knew the status and next steps, to the quality of the deliverables, and working with a really lovely team of people who made us feel like a valued client!
NATALIE VAN UNEN, FOUNDER & PRESIDENT, ONE HEALTH