Software | eCommerce | Brand Identity
Genetic Potential
Through Nutrition.
Metagenics is a leader in the health and wellness industry–and a producer of the highest-quality nutritional supplements available. They saw an opportunity to modernize their brand and improve customer experience for their practitioners through an streamlined user journey and updated tech stack.
Creating eCommerce experiences.
Metagenics asked us to help them create a new, updated eCommerce site tailored to their B2B2C business. Our team crafted a seamless user experience that simplified the buying process by reducing friction, resulting in higher conversion rates.
Design.
We chose a modern, clean layout that reflected the quality and professional grade of the Metagenics products. This design communicated the brand’s high standards and their commitment to excellence.
Technology.
We partnered with the Metagenics IT team and software provider to ensure that the design, functionality and page features were translated into a seamless customer experience during the development process.
A new patient and practitioner platform.
We worked with Metagenics to design and develop a digital platform for their network of practitioners. Behind a personalized dashboard, this software consolidated data from a wide range of sources, empowering practitioners by making recommendations on how to best guide their patient’s health journey, ultimately improving practitioner efficiency and patient outcomes.
Creating
a bold new
brand identity.
We re-imagined the Metagenics brand by introducing new, modern elements while still preserving the heritage of the company. Through fresh, beautiful photography and new, clean packaging and website designs, we revitalized their brand identity to reflect their commitment to quality, service and community.
Film
production for
launch video.
We created a set of videos to help launch the “new” Metagenics. These videos reflected Metagenics’ partnership with their practitioner community and underlined their promise to create products that best serve practitioners’ and create a positive impact for their patients.
BRENT ECK, CEO, METAGENICS
“Trackmind brings careful strategic planning, exceptional creative design and vast technical expertise to any project we send their way. Deep industry knowledge and transparent communication makes our experience smooth and straightforward every time.”
BRENT ECK, CEO, METAGENICS